Context
My mother has been teaching for over fifteen years. Her online presence was an Instagram profile and word-of-mouth referrals — there was no place of her own, in her voice, without the noise of social media.
The job here wasn't capturing cold leads. It was giving weight to what already exists: confirming, for anyone arriving through a referral, that the care is real.
Approach
Editorial typography, not corporate — her work is human, and the type needed to carry that.
No testimonial carousel: referrals already arrive through other channels, and forcing social proof onto the homepage would be noise. The form has three fields. That's all it needs.
Result
Live in three weeks, from brief to publication.
The metric that matters isn't technical: she uses the site as her calling card now. When someone asks about her work, she sends the link.
Next
If you have an online presence that needs to do justice to work that already exists, it's worth a conversation.
