Context
A pre-launch in Vila Osasco — four floor plans from 84 to 156 m², with a public price and a counted number of units.
People arriving here already searched for the development by name. They are deciding, not discovering. For that visitor, price isn't bait: it's confirmation the decision makes sense.
Approach
Editorial serif direction, with parallax and scroll reveals. The weight comes from typography and pacing, not from piling on elements.
The price shows up at the end of the funnel, after the gallery — never at the top. And as an entry value rather than price per square meter: more tangible for someone who doesn't read m² day to day.
Result
Live and indexed by Google. The page confirms the development's standard and moves the visitor into a conversation, without the tone of a last-minute promotion.
Next
If you have a launch people already search by name, and need a page that confirms the decision instead of forcing it, it's worth a conversation.
